This article provides more information about how Google measures the interactions that people had with your ads before a conversion, including some guidelines to make sure you can measure conversions from all browsers.
When people interact with Google ads (by clicking a text ad or viewing a video ad), Google Ads stores a cookie on a Google domain that contains information about the interaction. When someone converts on our website, (click to call, tracking number call, or form submission) the conversion tracking tag installed reads this cookie and sends it back to Google Ads with the conversion information. In some cases, the cookies Google uses to store information about the ad interactions may not be available due to factors including browser settings.
You have the ability to opt out of having Google Analytics cookies placed by using the following browser add on:
We use information that is given to us voluntarily by our users in order to improve their website experience and to contact them via phone or email if that information is given.
We use information that is voluntarily given to us by our users in order to send various electronic newsletters and to give our users access to message boards, forums, polls and surveys.
We create detailed reports of our sites that list information such as user demographics and traffic patterns to distribute to our advertising partners. Our advertising partners also have full access to both our Google Analytics and Google Ads data via the web based software. Our advertising partners are able to use this information to provide our users with more accurate and interesting advertisements and optimize our advertising campaigns. Advertisers are never aware of the identity of anyone who clicks their ads.
We use the information in the ways that we previously explained in an internal manner. We do not give out any information in regards to our individual users, with the exception of complying with a valid legal process, protecting the safety of the public and our users or applicable law.